THE EMBRACE NATURE CAMPAIGN

In collaboration with Openlands, The Elements Group is developing a new campaign to promote the experience of nature in the urban communities of Chicago through photographic imagery and media communications. Primarily focused on the City of Chicago’s Nature and Wildlife Plan, The Embrace Nature Campaign will include inspiring and thought-provoking photography highlighting Chicagoans experiencing the beauty of various natural and green spaces in Chicago. The Embrace Nature Campaign will span mediums that include magazine and web advertising, as well as display advertising on major Chicago streets, CTA buses and trains and major transit stations. The hub of the campaign will be a website where visitors can view the full campaign imagery, as well as learn more about the benefits of experiencing and protecting nature.